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amazon kindle, apple ipad, book publishing, independent publisher, independent publishing, print on demand, Publishing, social media marketing -

We are facing the first truly electronic Christmas trading period in the book publishing industry, and looking back on the last twelve months it has been an incredible period of change. In November 2009 we were preparing for Christmas in a fairly traditional way as a publisher. Getting stocks in, a series of signings with Borders and Waterstones, and ten new books - everyone wants to be out for the big selling period. Twelve months on and the publishing industry has changed beyond recognition. Borders have gone from the UK (RIP – we will miss them) and the electronic revolution...

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book publishing, marketing ideas, marketing tools, online marketing, Publishing, social media marketing -

In the last two years something rather special thing has happened in the publishing industry. No, I'm not talking about the rise of the internet, or even the arrival of the eBook, it’s something in the background that has revolutionised the distribution of content. It means that businesses that want to get their name, brand and value proposition in front of millions can do so for the cost of a newspaper advert. The best way to explain is to talk through an example. Imagine you are a specialist hypnotherapist with a practice that consults with children and adults. You have...

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