Publishing RSS

book publishing, ecommerce, online shopping, Publishing -

The answer is 25th December if you are online – 24th if you are a physical shop. That’s not a typo, if you are a bookseller or publisher then the online appetite from consumers won’t stop when the tills in the shops close on Christmas Eve. Shopping on Christmas Day is a relatively new phenomenon. In 2008 as in years before, shopping online started to slow down around the 16th December and stopped almost altogether on the 19th. In 2009 we passed a significant point in our shopping cultural evolution. Some time during 2009 shopping online became a daily activity...

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amazon kindle, apple ipad, book publishing, independent publisher, independent publishing, print on demand, Publishing, social media marketing -

We are facing the first truly electronic Christmas trading period in the book publishing industry, and looking back on the last twelve months it has been an incredible period of change. In November 2009 we were preparing for Christmas in a fairly traditional way as a publisher. Getting stocks in, a series of signings with Borders and Waterstones, and ten new books - everyone wants to be out for the big selling period. Twelve months on and the publishing industry has changed beyond recognition. Borders have gone from the UK (RIP – we will miss them) and the electronic revolution...

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Publishing -

iPad, Kindle or eBook. As an independent publisher, which format should we choose when trying to reach our NLP, coaching and hypnotherapy practitioners.

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book publishing, marketing ideas, marketing tools, online marketing, Publishing, social media marketing -

In the last two years something rather special thing has happened in the publishing industry. No, I'm not talking about the rise of the internet, or even the arrival of the eBook, it’s something in the background that has revolutionised the distribution of content. It means that businesses that want to get their name, brand and value proposition in front of millions can do so for the cost of a newspaper advert. The best way to explain is to talk through an example. Imagine you are a specialist hypnotherapist with a practice that consults with children and adults. You have...

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Book Launches, book publishing, free book delivery to australia, free delivery on books, free worldwide book delivery, Publishing -

We're excited to report that The Book Depository is now offering free worldwide delivery on all the books that they carry including our NLP books like Seeing Spells Achieving for literacy, You Too Can Do Health for the law of attraction, Recover Your Energy for chronic fatigue and Stop Bedwetting in 7 Days.

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ecommerce, ghost towns, Independent Retail, online shop, online trading, Publishing, setting up an online store -

Five years ago we had a clunky and difficult to use website that cost us a small fortune to maintain - now we can update our online store in minutes ourselves and receive orders from all over the world including the USA, Japan and Australia - and it costs us under £50 a month to maintain. eCommerce for the masses is here, we just need to let the masses know.

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arthur conan doyle, british museum, dr watson, Publishing, sherlock holmes, Sherlock Holmes and Arthur Conan Doyle, victorian literature, victorian london -

Facebook groups are becoming an important part of the marketing toolbox but what is the secret of success? A formula that ensures regular content contributions from the members.

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author marketing, book marketing, book publishing, growing your brand, Publishing, selling using twitter, setting up a book publishing business, twitter marketing, using twitter to drive sales -

With over thirty authors in our stable we have a real mix of the academic, the businessperson, the philanthropist and the storyteller. In a decade that will be dominated by online (only one large physical bookstore chain left now in the UK following the demise of Borders) there has never been a greater opportunity for the author to use their book as a marketing tool - for their own name as brand or their company brand. There is much talk about 'the author being the brand' and there is a lot of truth in that though there is plenty of...

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book publishing, getting started in book publishing, Publishing, setting up a book publishing business -

Giving would be book publishers a mentoring consultancy has proved to be a fantastic process for us - a great review of how far our business has come in the last three years.

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