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There is a vegetable spread called Marmite which plays on the fact that people either love it or hate it. On TV adverts people gush about it, or end up hitting the poor man inside the giant Marmite jar. Such has been the reaction to Going Mental, the new NLP coaching book from Jakob Lovstad. People either love it, or they hate it - nothing in between. It should not have been a surprise for us as a publisher. The author himself warned us when we first read the manuscript that some of his views could be considered 'harsh' and...

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