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In the last two years something rather special thing has happened in the publishing industry. No, I'm not talking about the rise of the internet, or even the arrival of the eBook, it’s something in the background that has revolutionised the distribution of content. It means that businesses that want to get their name, brand and value proposition in front of millions can do so for the cost of a newspaper advert. The best way to explain is to talk through an example. Imagine you are a specialist hypnotherapist with a practice that consults with children and adults. You have...

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