growing your brand RSS

author marketing, book marketing, book publishing, growing your brand, Publishing, selling using twitter, setting up a book publishing business, twitter marketing, using twitter to drive sales -

With over thirty authors in our stable we have a real mix of the academic, the businessperson, the philanthropist and the storyteller. In a decade that will be dominated by online (only one large physical bookstore chain left now in the UK following the demise of Borders) there has never been a greater opportunity for the author to use their book as a marketing tool - for their own name as brand or their company brand. There is much talk about 'the author being the brand' and there is a lot of truth in that though there is plenty of...

Read more

Tags