commercialisation of rugby RSS

commercialisation of rugby, history of rugby, Rugby History, rugby world cup 2011 -

A week before the Rugby World Cup 2011 and we can see what a huge commercial event is has become. A quick visit to the official website Rugbyworldcup.com and right there on the home page are not only the tickets - a semi-final ticket if you can get one has a face value of $300-$800 - but the merchandise too. If you want an All Blacks official jersey that will set you back a cool $180. That makes £40 for a premiership football shirt look like a bargain. It wasn't always this way. There was a time when to play...

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